Figaro Coffee Essay

Corporate Vision * We will be the preferred brand of specialty coffee of the international business traveler. Our products and unique style of service will leave a lasting impression among our customers. * We will be the investment of choice in the countries where our brand is represented thereby providing attractive returns to all our shareholders. * We will be a model employer that inspires its stakeholders to be better than its leaders because the opportunities for career and personal growth will drive them to excel. * We will be the most admired training facilities for coffee education making us the best training ground for those who want to establish a career or business on coffee and†¦ * We will be remembered as a committed advocate of corporate social responsibility by championing the cause of coffee to help farmers live a better life. * To cater to the different taste preferences, Figaro offers a wide selection of hot or cold coffee and tea concoctions, accompanying pastries and savory meals. * We recommend you try them all to encounter the unique delight each has to offer. Corporate Mission * We provide excellent coffee and gracious service creating a memorable experience for people who appreciate high quality coffee and demand for exceptional service. * Figaro’s distinctive store design, unique ambiance and style of service satisfy the global customer. * Figaro creates long-term value for its owners and business partners through profitable operations and business sustainability and dignity of life for its employees. * We will always practice good governance and actively pursue the cause of socio-cultural and environmental concerns. * We will always give you quality service, quality products & value for your money. SECTION 3 PRODUCT/SERVICE 3. 1 ABOUT THE COMPANY AND THE PRODUCT The Figaro Coffee Company is a popular specialty coffee store in the Philippines that is 100 percent Filipino-owned. Established in 1993, it is based on the concept of a complete store where â€Å"Filipinos can get the perfect coffee and all the necessary accoutrements for coffee making† that can compete internationally. From only two employees, a managing partner and a kiosk in the Makati Mall of the Ayala Centre, the company now has 64 outlets encompassing kiosks and cafes (including international branches). The company’s product line includes specialty roasted coffees and various coffee-related paraphernalia sold at retail. Aside from the superior-tasting coffee that a customer can enjoy in the Figaro Cafes, the company also offers a host of freshly roasted beans on retail. Among the selection is Barako and from the time it was introduced in 1999, Figaro Barako has become a bestseller. The ‘Save the Barako’ cause has somehow given the coffee added value as a portion of the bean sales is channelled back to into a project to promote the revival of the Barako. The project encompasses awareness programs, new plantings, research, and targeted marketing, and is coordinated with the Figaro Coffee Foundation. Meanwhile, as the consumption of Barako increases, a greater need arises to keep the production going which gives all the more reason why Barako needs to be saved from extinction. The continued increased demand for Barako on the other hand allows the advantage of bringing the price of Barako to a viable level that benefits both the farmer and the retailer. Through Figaro’s customer-loyalty scheme called Coffee Club, the company organizes farm tours twice a year wherein coffee enthusiasts show the process of coffee harvesting and planting. Since the company is primarily a coffee distributor and coffee shop operator, it did not have prior experience in actually growing coffee for commercial production. 3. 2 PRODUCT’S UNIQUE FEAUTURES Our Passion for Coffee. Our Beans are Always Freshly Roasted. Coffee beans need to be roasted to bring out their irresistible flavor and aromatics. The sooner a roasted bean gets into a cup, the better the flavor. Freshness is very important to us. We roast our beans in world class quality roasters, carefully watched over by roasting experts who make sure each bean is done perfectly. Once roasted, the beans are packed and sent to the stores immediately to ensure freshness. We make sure that every cup of coffee our customers enjoy is made of the best quality, perfectly roasted beans. After all, you deserve only the best from Figaro. Share our Passion Today, Figaro boasts 64 cafes in the Philippines. It is one of the fastest-growing coffee chains, in just over 17 years of experience in the art and business of coffee. We believe in catering to upscale coffee lovers, offering coffees expertly roasted and brewed according to the standards of French and Italian cafes. Figaro offers an ideal business opportunity that assures superior returns compared to an independent business of similar scope. After penetrating the international market, we are now keeping a critical eye on expanding in our home-market, which will zero in mostly on business districts around the country as we want more and more people to experience the sophisticated European coffee culture through our local barako coffee. 3. 3 STAGE OF DEVELOPMENT As the company started to get recognition as a major coffee chain, especially with the arrival in the country of international coffee brands such as Starbucks, Figaro was in search of the popular Barako coffee. Quite serendipitously, Figaro’s CEO Pacita Juan met Father Roger Bagao, a coffee farmer/priest in Tagaytay City who headed a farmer’s coffee cooperative. Father Roger hailed from the southern province of Bohol and has made coffee his life. A member of the Divine Word Seminary (SVD) in Tagaytay, Father Roger chose to live among the coffee-farming people. He knew that to assist them to attain spiritual awakening or enrichment, he first had to learn what crops they grew, how they made their livelihood. This meant first helping them to fill their stomachs, and later reaching their souls. So COFFEE was it. He organized a farmers’ cooperative that ran a coffee mill known as SMSK. Pacita Juan met Father Roger and asked him to show Figaro the other side of coffee – farmers, different varieties and where they grew, coffee in the south, coffee in the mountains. When Pacita was looking for the native Barako, Father Roger could only tell her that this variety or species was no longer profitable as their yields were low and Nescafe (the biggest processor) would have no need for the Barako. This saddened Figaro, as Barako is an important part of Philippine coffee history. â€Å"How do we change the tide? † she asked Father Roger. â€Å"Can we start planting Barako? How do we tell people about this sad fate of this species that is so popular among our people? † These questions made Figaro, with the help of Father Roger, establish a foundation to address the needs of the Philippines Coffee Industry – now known as the Figaro Foundation Corporation. The first project of the foundation was general coffee awareness-driven: The Coffee Farm Tour is now held every January in Cavite or Batangas, two provinces appropriate for a day trip. The second project is Barako awareness-driven. The Barako is slowly being cut down due to its ‘low’ demand among big processors. However, there is growing demand for Barako from specialty roast and ground processors in the Philippines, and for export to the Middle East. A related foundation project is called ‘Barako Tree Planting’. Launched in 2000, this project is run every July or August. The key challenges facing the tree-planting project are where to get seedlings and where to get land. Luckily, Father Roger found land during 2000 and 2001. After 2001, however, the foundation met with some problems regarding land ownership and could no longer access the first plantings to check on progress. In the same year, Father Roger introduced Cavite State University (CaVSU) and its research head, Dr. Andy Mojica to the Figaro Foundation. Dr. Mojica would be one of the keys to Barako seedling propagation, and he would also be a major part of the Presidential Task Force on Coffee Rehabilitation prompted by Figaro’s persistent invitation. In January 2002, Figaro (now working with Dr. Mojica’s group) began to visit CaVSU for its Annual Farm Tour and also to work with them on Barako seedling supply, a task that used to be performed by Father Roger. Meanwhile, Father Roger went on a sabbatical in 2002 and Figaro was subsequently invited to be a member of the Presidential Task Force on Coffee Rehabilitation (see below). In this same period, the coffee town of Amadeo was visited by President Gloria Macapagal-Arroyo for the first-ever Pahimis festival to signal the start of today’s Filipino coffee revolution – a peaceful revolution of going back to coffee farms to increase production to turn the country from being a net coffee importer to a net exporter as it was until 1990. In Amadeo, Figaro met Mayor O. J. Ambagan who gladly offered his land for the next Figaro Tree Planting activity. In the same year, Leisure Farms, a first class farm community invited the Figaro Foundation to undertake another tree planting activity in Lemery, Batangas which would be provided with irrigation and all the care needed for a first class farm. These efforts have now grown into a series of projects with the local government of Amadeo such as the ‘Adopt-a-farm’ program, coffee farm tours, and the organization of a coffee cooperative to promote ‘Cafe Amadeo’ – a ‘monobranding’ exercise to promote Amadeo’s coffee roasters who used to sell under different brand names. More than just to sustain its core product or core business, Figaro has become the trailblazer on how ‘out of the box’ ideas can be used to encourage farmers to plant the Barako again, motivate local governments to do their part and get cooperatives working toward one goal. Through its partnership with the municipality of Amadeo, Figaro will be able to plant around 30,000 Barako trees in and around the Amadeo town providing farmers with a niche product that can be their ticket to higher selling prices and export potential of a value-added product branded with the Figaro name. 3. 4TRADEMARKS 3. 5PRODUCT There are five commercially known coffee bean varieties worldwide: Arabica, Robusta, Excelsa, Stenophylla and Liberica. The most popular beans in use all over the world are Arabica and Robusta. The former has a more subtle and distinct flavour and is usually used for gourmet coffees. However, due to weather conditions, it cannot be natively grown in the Philippines except in some mountain areas, and therefore is mostly imported. Robusta on the other hand is grown in many parts of the country. Due to its more full-bodied flavour, Robusta is used mostly for instant coffee. The Excelsa and Stenophylla varieties are not cultivated commercially in the Philippines. Liberica is known to be an indigenous product in only three Asian countries, including the Philippines, making the bean a very unique and potentially lucrative product. The term ‘Barako’ in the Philippines has become a generic name for the coffee grown and roasted in the Batangas region (just north of Manila). In truth, Barako is the Philippine Liberica bean known for â€Å"its particularly strong taste, powerful body and a distinctly pungent odour. † Because of its homespun image, domestic demand for Barako had slacked off in favour of imported international Arabica and large-scale production of Robusta by and for large corporations. Saudi Arabia has been the only known export market for Barako. As a result, the Barako is now in danger of extinction. In addition to the decline in Barako production, prevailing low world prices for coffee have meant that many Filipino coffee farmers have begun to shift to other crops and some have chosen to sell their land. 3. 6 FACILITIES (PLANT LOCATION) 3. 7SUPPLIERS A. RAW MATERIALS AND SUPPLIES Figaro buys Filipino coffee from communities and farmers nationwide at an average of 39 tons or 39,000 kgs of coffee every year: THUS BENEFITTING†¦ * 57 farmers and their families or approximately 688 persons benefit YEARLY * Coffee harvested from nearly 115 hectares of coffee farms are sold YEARLY * An estimated amount of P 4 million pesos is generated from the purchase of coffee from farmers YEARLY * More children are sent to school, more families are enabled to buy food, medicines, and earn more savings. Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. WITH MORE FARMERS HARVESTING COFFEE, MORE FIGARO PATRONS CONTINUE TO ENJOY CUPS OF FIGARO COFFEE. B. TOOLS, MACHINERY AND EQUIPMENT The company does not own roasting facilities, but employs the facilities of a sister company, Boyd’s Coffee Company. Today, Boyd Coffee Co. (Phils. ) Inc. has established its significant presence in the Philippine coffee industry. Capitalizing on its unique qualities as a trendsetter and an expert, Boyd Coffee continues its tradition of providing Fresh Roasted Coffee and Total Coffee Solutions designed specifically for each client’s needs. C. ENVIRONMENTAL FACTORS The waning supply of Barako beans prompted the company to be more aggressive in securing supplies. The ‘Save the Barako’ campaign is its showpiece effort, and has earned the company a reputation as a company that cares for the coffee farmer. Figaro took up the cause of the Barako when everybody else thought it an Impossible task. But because of its belief in the cause, Figaro enjoined small groups who equally believed in the integrity of the cause and subsequently slowly built awareness towards a greater mass. Today, Barako has gained many supporters and made a dream a possibility, further proof that an inspired vision that is led by a credible company to sustain its own industry is the heart of corporate social responsibility. Ultimately, ‘Save the Barako’ has moved even the simplest coffee customer to help sustain this once-threatened variety – that is reward in itself. SECTION 4 MARKETING PLAN 4. 1 INDUSTRY PROFILE. Worth of the entire coffee industry in the Philippines : P21 Billion* Worth of gourmet coffee industry in the Philippines : 2. 1 Billion* Number of stores in the Philippines : STARBUCKS – 150 Figaro – 64 Bo’s Coffee – 40 Gloria Jeans- 38 Coffee Bean and Tea Leaf- 33 Seattle’s Best – 14 Number of coffee chain outlets – 400+ Growth rate of entire coffee industry : 7% annually Growth rate of gourmet coffee industry : 20% annually The amount needed by the government to sustain coffee industry : P200 million Total Coffee Demands: 65,000 tons, 2009;70,350 tons 2012,75,000 tons by 2015. Total Coffee Production : 30,000 tons Coffee Producing Provinces : 22 Coffee Varieties in the Philippines: Liberica, Robusta, Arabica and Excelsa Coffee has been around for more than 1,000 years. During that time, coffee has been considered a food, a medicine, an aphrodisiac, and even a wine. Today, however, coffee is known as a beverage to be savored and enjoyed. Such has coffee’s popularity grown through the centuries. Today, it can be safely assumed someone, somewhere is savoring a cup, a mug or any of coffee’s delightful and delicious preparations at almost every hour of the day. From sun up to sun down, its coffee time! All commercial varieties of coffee are available in the Philippines – Robusta accounting for 70% of the country’s total production, and Arabica with about 5-10%. Other varieties such as Excelsa and Liberica also thrives in the country and accounts for 15-20% of the total. Robusta is the chief source of the base for blending coffee and is important in the manufacture of soluble or instant coffee. Arabica remains the sole source of fine coffee. The Philippines produces approximately 1. 3 percent of the total global coffee production. In our country, no morning is complete without coffee. We have our own Batangas barako to be proud of. Instant coffee then came into the scene, and lately, gourmet and specialty coffee with the introduction of foreign cafes such as Starbucks, Seattle’s Best, and the like. Coffee drinking has now become more than just a way to wake up one’s nerves, it has become a trend. * First, the world’s coffee shops make up the fastest growing part of the restaurant business, checking in with a 7% annual growth rate. * Second, that the world coffee production is estimated at 110 – 120 million bags per year. * Third, that 14 billion espresso coffees are consumed each year in Italy, reaching over 200,000 coffee bars, and still growing. * Fourth, that Americans consume 400 million cups of coffee per day, or equivalent 146,000,000,000 (146 Billion) cups per year; making the United States the leading consumer of coffee in the world. * Fifth, that Japan ranks number 3 in the world for coffee consumption. * Sixth, that coffee represents 75% of all the caffeine consumed in the United States. * And seventh, that cafe bars have total average sales that reach 230 cups a day. * It is now an accepted fact that majority of Filipinos take to coffee like they take to rice, and beer. * Take â€Å"BARAKO† for example, this native-grown coffee bean for example, this native-grown coffee bean is not only famous for its strong aroma, as pinoy coffee lovers would atleast. * Although not a common coffee variety, â€Å"BARAKO† is abundant in Southeast Asia, especially in the Philippines. * Believe it or not, it has the largest beans of all the coffee varieties in the world. Its taste is said to be superior to that of Robusta, and some Filipino coffee lovers prefer Barako to Arabica 4. 2 COMPETITION PROFILE Major Players in the Industry of coffee: Starbucks strength rested on four factors: retail expansion, product and service innovation, having an observed clean store, and being a brand associated with the specialty/gourmet coffee niche. The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized brand. Its top-of-mind recall is high. It is both a household name and a buzzword. Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. Seattle’s Best Coffee is a featured brand within Starbucks Corporation. The smooth taste of Seattle’s Best Coffee has appealed to Filipino taste buds. Their smooth and flavor-filled coffees are often partnered with equally sumptuous meals that engage the taste buds. Their pastries and pasta are equally delicious and keeps customers coming back for more. The UCC started as a store under the name of â€Å"Ueshima Tadao Shoten† in 1933. It became limited partnership in 1940 and on 1951, became â€Å"Ueshima Coffee Co. , Ltd. â€Å". The company introduced the world’s first canned coffee, â€Å"UCC Coffee with Milk†on April 1969 starting the trend for Japanese Canned Coffee. The Euro-Japanese fused food, free wi-fi internet, and various cafe concepts makes the UCC Cafe a very trusty hangout place for Filipinos. They have several branches in the country and eight other Asian countries. They have a very simple layout but favorable quality. The Coffee Bean & Tea Leaf is an American coffee chain, owned and operated by International Coffee & Tea, LLC, which has its corporate headquarters in Los Angeles, California. Coffee Bean and Tea Leaf has a very clean ambience, innovative coffee mixes and really good customer service. This makes them one of the frequented places for coffee and chilling out. Flavorful, reasonably priced and scenic, the Coffee Bean and Tea Leaf stores continue to draw in the coffee-loving crowds. Gloria Jean’s Coffees an Australian owned global specialty coffee company, and is a brand synonymous with coffee quality and leading franchise systems. Personalized service, fun coffee flavors and strategic locations (as one of the awarded foreign franchises in the country) make Gloria Jean’s stay at the top of its game as one of the country’s best coffee shops. The store atmosphere is also excellent and they maintain a loyal following. The Chocolate Macadamia Coffee is a local favorite. â€Å"Bo’s Coffee† is a registered trademark of the business name of a chain of specialty coffee shops that serves espresso beverages, specialty coffee beverages and others, in an ambiance that has been created to cater to a lifestyle market with discriminating taste. Bo’s Coffee Club is very high end coffee shop that has services and product tailored to suit the needs of high society coffee drinkers. They maintain excellent service and product done in good taste, literally and figuratively 4. 3 CUSTOMER PROFILE The typical and most committed coffee drinkers are 25 to 45 year old, affluent, educated adults. While baby boomers have driven the success of coffee shops, specialty coffee appeals to a diverse adult demographic, including college students and young adults. Larger companies may also sell coffee beans wholesale to commercial customers, such as grocery stores and restaurants. SIZE AND GROWTH 1. Do you drink coffee? All of our respondents said that they drink coffee. Reason why they drink coffee 40% of our respondents said that they drink coffee because of coffee’s stimulating properties and benefits that help them in everyday work, 28% Said that its taste, 18% to fit in with others while 14% said that it’s out of habit. 2. When do you prefer to drink coffee? Most of our respondents said that they drink coffee anytime. 3. Do you go to coffee shops? 78% of our respondents said they go to coffee shops to drink coffee and have pastime activities. Reason why yes? 30% of our respondents said that they like the coffee that the coffee shop serves, 25% said that to relax and have pass time their, 15% said that to fit in with others, 10% said that they like the products they sell. Reason why no? 20% of the respondents said that it’s out of their budget and 80% said that it’s just a waste of money. 4. What coffee shops you usually go? 76% of our respondents said they go to Starbucks, 12% go to Kopiroti, and 6% each for Seattle’s Best and Figaro. 5. Do you know Figaro? Majority of our respondents said they know Figaro. How they know Figaro? Most of our respondents said that they saw Figaro branches around the cities and some are word of mouth from friends. 3. How much you are willing to spend in a coffee shop? 52% of our respondents are willing to spend if the price of the coffee will range from P100-P150 4. What do you expect from a coffee shop? Everyone expects a great tasting coffee, clean environment, good service and because of the technology everyone wants a free WI-FI 5. What food you want a coffee shop to serve? Most respondents want bread as a partner to coffee because they only want to ear light foods in coffee shops. 4. 4. TARGET MARKET PROFILE Primary Target Market Our target market is the business executives and young professionals because they hold a big part of the market share in the coffee industry. They are the people that have the habit in drinking coffee and they are the ones who frequently go to coffee shops and for them that is their third home. Usually this people do meetings in coffee shops and conference because of the good ambiance and good surrounding. They choose coffee shops as their third home because they can concentrate in their meeting or business affair especially because of the minimal noise in the coffee shops. They want to hang up in coffee shops because of the comfortable environment and it is affordable. Secondary Target Market Our secondary target market is the class B and C. In the generation today students and foreigners usually go to coffee shops because for them they can study in coffee shops and they can relax and do pass time works. They prefer to study in coffee shops instead in their homes because they can study here for hours without being disturbed and they also choose it as their secondary relaxations place. 4. 5 PRICING PROFILE FIGARO| STARBUCKS| SEATTLE’S BEST| GLORIA JEANS| HOT DRINKSMacchiato85. 00Espresso85. 00 – 109. 00Cappuccino95. 00 – 119. 00Cafe Mocha105. 00 -135. 00White Chocolate Mocha115. 00Cafe Latte95. 00 – 119. 00Cafe Au Lait95. 00 – 119. 00Americano85. 00 – 119. 00Brewed Coffee85. 00 – 119. 00Chocolate Cookie Latte120. 00Caramel Cappuccino Light115. 00Butterscotch Vanilla Latte115. 00 8oz. Peach Latte120. 00 8oz. Strawberry Latte20. 00 8oz. Creme Brulee Latte120. 00Raspberry Mint Latte110. 00Other Hot DrinksHot Tea 85. 00 – 115. 00Hot Chocolate85. 00 – 105. 00Cafe Mocha Light115. 00Steamed Milk85. 00 – 105. 00Blueberry Muffin65. 00Cheese Muffin65. 00Chocolate Muffin65. 00Asado Pie59. 00Tuna Pie59. 00Carrot Loaf69. 00Pudding with Vanilla Sauce69. 00Food for the God’s59. 00Heavenly Cheese Roll59. 00OatmeaL Chocolate Chevvy55. 00Chocolate Cake119. 00My Little Oscar119. 00Dark Chocolate Raspberry Symphony130. 00Strawberry Cheesecake135. 00Chocolate Chip Cookie59. 00Oatmeal Raisin Cookie59. 00English Matrimonial Bar59. 00Banana Hazelnut Turnover79. 00Marble Cream Cheese Brownie70. 00Chocolate Eclair75. 00Tiramisu Eclair75. 00Pepperoni Calzone95. 00Supreme Calzone95. 00Blueberry Cheesecake Lite130. 00Blueberry Almond Puff79. 00| COFEE, TEA AND CLASSICSHot Brewed Coffee80. 00 – 120. 00Hot Brewed Tea90. 00 – 105. 00Iced Tea90. 00 – 120. 00Signature Hot Chocolate105. 00 – 140. 00Caffe Latte90. 00 – 130. 00Cappuccino90. 00 – 130. 00Caffe Mocha100. 00 – 145. 00White Chocolate Mocha115. 00 – 160. 00Caramel Macchiato115. 00 – 160. 00Blended CoffeeMocha125. 00 – 150. 00Caramel125. 00 – 150. 00Dark Mocha155. 00 – 180. 00Coffee Jelly145. 00 – 170. 00Java Chip145. 00 – 170. 00Mint Java ChipvariesHazelnut MochaVariesCreme Brulee FrappuccinovariesChai Frappuccino with Coffee JellyvariesBlack SesameGreen TeavariesBlended CreamCaramel Cream125. 00- 150. 00Chocolate Cream 120. 00 – 145. 00Strawberries and Cream145. 00 – 170. 00Chocolate Cream Chip120. 00 – 145. 00Blended Juice DrinkMango Passion Fruit 125. 00 – 150. 00Raspberry Black Currant 125. 00 – 150. 00Honey Glazed Doughnut40. 00Chunky Chocolate Chip Cookie50. 00Old Fashioned Oatmeal Cookie50. 00Double Chocolate Walnut Brownie50. 00Butterscotch Fudge Bar 50. 00Cinnamon Roll/ Swirl55. 00Ensaymada65. 00Danish65. 00Tuna, Corned Beef and ChickenPandesal55. 00Pork Adobo Roll70. 00Cheese Croissant70. 00Sausage Roll75. 00Italian Pocket95. 00Banoffee Pie105. 00Banana Loaf50. 00| THE PERFresh Brewed Coffee80. 00 – 105. 00Americano Perfect85. 00 – 110. 00Cappuccino95. 00 – 120. 00Breve105. 00 – 130. 00Chai Tea Latte 115. 00 -145. 00Hot Tea95. 00Ice Blended and DeliciousMocha125. 00 – 150. 00JavaChip145. 00 Double Chocolate Mint 135. 00 – 160. 00Chai Tea145. 00 – 170. 00Java Jelly145. 00 – 170. 00Classic Iced Tea90. 00 – 120. 00Naughty Toddy90. 00 – 110. 00Classic American Latte 100. 00 – 130. 00Americano95. 00 – 125. 00World’s Best Coffee MilkshakeClassic Javanilla Shake155. 00Milkshakes155. 00HOT, HSeattle’s Best Coffee LattesHot Classic American Latte90. 00 – 115. 00Caramel Latte110. 00 – 130. 00Vanilla Latte110. 00 – 130. 00Hazelnut Latte 110. 00 – 130. 00Almond Latte 110. 00 – 130. 00Raspberry Latte 110. 00 – 130. 00Seattle’s Best Coffee MochasClassic Mocha100. 00White Chocolate Mocha 120. 00 – 150. 00Raspberry Mocha Kiss120. 00 – 150. 00Almond Mocha Joy120. 00 – 150. 00| Espresso ClassicsCappuccino85. 00 – 110. 00Caffe Latte85. 00 – 110. 00Caffe Mocha95. 00 – 125. 00Espresso80. 00 – 125. 00Machiatto80. 00 – 125. 00Americano80. 00 – 105. 00Filtered Coffee of the Day75. 00 – 100. 00Espresso ExpressionsCaramelae110. 00 – 145. 00Mocha Caramelatte110. 00 – 145. 00White Chocolate Mocha110. 00 – 145. 00Chocolate Macadamia Latte110. 00 – 145. 00Irish Nut Creme110. 00 – 145. 00Very Vanilla Latte110. 00 – 145. 00Tea & ChocolateChai Tea Latte95. 00 – 125. 00Hot Tea85. 00 – 110. 00HotChocolate& Marshmallows115. 00 – 140. 00COLD DRINKSVery Vanilla Chiller135. 00 – 165. 00Creme Brulee135. 00 – 165. 00Cookies ‘n Cream125. 00 -150. 00Mint Chocolate Bomb125. 00 – 150. 00Cappuccino ChillersVanilla Caramel135. 00 – 165. 00Chocolate Macadami140. 00 – 170. 00Gourmet Iced ChocolatesStrawberries n’ Cream130. 00 – 155. 00Iced Chocolate130. 00 – 155. 00Over IceCappuccino Chiller115. 00 – 155. 00Iced Mocha115. 00 – 155. 00Iced Latte100. 00 – 125. 00Strawberry Smoothie135. 00 – 165. 00Mixed Berry Smoothie135. 00 – 165. 00Mango Smoothie135. 00 – 165. 00Tropical Coconut135. 00 – 165. 00Fruit ChillersStrawberry130. 00 – 150. 00Mango Chillers130. 00 – 150. 00| 6 4. 6 ADVERTISEMENT AND PROMOTIONS Marketing Tools| Program Activities| Expansion of Coffee Shop Branches| Figaro will expand its selected coffee shop branches by adding a â€Å"conference section†. Additional space needed will be rented and additional chairs, tables and conference room equipments such as projectors will be provided. Conference Section will be used by business executives and the like, on a rental per hour basis. These spaces will form part of the general area if not rented. Figaro will implement this plan on business cities like Makati, Ortigas and some parts of Quezon City. | Television for Entertainment| There will be Televisions on every branches of Figaro nationwide. This is to entertain customers through movies, basketball games etc. | Customer Advantage CardMagazine Advertisements| For every purchase a customer will earn points that can be converted to freebies like free tickets to movie houses upon reaching a certain point. Figaro will have a picture advertisement in Entrepreneur Magazine and other business magazines, advertising the â€Å"Conference Section† of Figaro. We will advertise on Lifestyle Magazines as well. | Newspaper Advertisements| Newspaper Advertisements in the form of pictures will also be provided in the leading newspapers in the Philippines during Sundays on Manila Bulletin and Philippine Star. We will also make press releases on these newspapers. | TV Show Segment Promotion| Figaro, after the successful implementation of the proposed expansion, will be featured in a TV Show where it can showcase it’s being â€Å"Second Comfort Zone†. | Social Networking Sites| Improvements to the official Facebook page will be made. Designs will be added based on the season- for example: Valentines, Summer, Christmas etc. Links to the official company website, official twitter account and to Figaro’s press releases will be provided. This page will also serve as a place where customers can post their comments and reviews. A twitter account will also be established. These networking sites will keep the online community informed regarding the improvements. | Leaflets| Leaflets will be made available on Figaro branches nationwide. | SECTION 5 OPERATING AND CONTROL SYSTEMS Figaro Support System From helping you secure your site to the thorough training of your employees, Figaro Coffee Company has a strong support system to aid you in the opening and ongoing operation of your business. a. Initial site assessment. b. Training in the Figaro System for the franchisee and the Initial branch staff. c. Site design and construction assistance. d. Comprehensive Store Operations Manual. e. An opening team assigned for the branch’s first month of operations. f. Continuous research and improvement of the Figaro product line. g. Regular field visits by the Figaro Operations Team to give in-site assistance. h. Continuous training programs. i. A network of regular communications with franchises. Pre-qualification The qualities we look for in a franchise include: 1. A passion for coffee and enthusiasm for the business. 2. A strict adherence to Franchise Standards, and a commitment of time and resources to the Figaro System. 3. A desire for a mutually beneficial business relationship. 4. The resources to invest a minimum of ? 5 to 7 million, depending on the business model most suitable to the site chosen by the franchise applicant. Application Process To get your own Figaro franchise system started: 1. E-mail a Letter of Intent containing name of interested party, expressing interest in a franchise and proposed site and location (if any) to Franchise Relations Manager: franchise@figarocoffee. com 2. Upon receipt of the Letter of Intent, we will schedule a Franchise Orientation Meeting with you to discuss the detailed procedures on how to secure a franchise. 3. Fill out the Franchise Qualification Form. 4. If qualified, you will be required to conduct a feasibility study of the selected site using our Market Study form. 5. Upon submission of the feasibility study, you will be scheduled for a meeting with the Franch.

Jerry Rice

Have you ever met an athlete with a god given talent for a sport? Or have you ever had to play a sport to go â€Å"pro† and provide for your family? Well Jerry Lee Rice born October 13, 1962 raised in Starkville, Mississippi had a hard childhood; Jerry grew up â€Å"Simon pure†, no street lights, no sidewalks, no sidewalks, no stadium or concerts. As a youngster Jerry saw a lot of poor events in his life but very little of luxury that later became a part of his life.His father, a brick mason built a home for his large family. When money was short, rice helped his father carry bricks and mix mortar. When money was rational, Jerry started to worry about sports. In high school jerry played every position, from quarterback to tackle. The coach started to see that jerry can play at a college level; from there jerry made a promise to a Crawford coach, Archie Cooley, to take a recruiting trip.A graceful, speedy, and nearly unstoppable wide receiver was born. Rice helped put Mi ssissippi State on the map, the caught more than 100 passes in each of his last two seasons. As a senior he had 28 touchdowns receptions. He was so good that since he was 18 years old he has been doubled teamed. After leading state to a 24-6-1 record, Jerry was going down the road of success, Bill Walsh a 49ers coach heard about the amazing and best wide receiver in the, he had to come and talk to him.Walsh came to the 1985 pro football draft determined to win jerry’s services for the 49ers. so sold was the coach on rice that he traded up in order to select the young man sixteenth pick in the first round. Instantaneously Walsh took some heat for the decision, because rice had not proven himself in the high-stakes. Rice’s rookie season had a rocky start. He dropped a record fifteen passes, Rice blamed his early failures on the complex offense that Walsh ran. He simply had to acquire the moves.He said he need to revision, so to the point he could run a play without think about the route, Rice recovered quickly. Even before his first season ended he had set a team record with 241 receiving yards in one game. He was a unanimous choice for the 1985-86, living the dream rice never forgot where he came from he gave back to the community took care of his mom and family and became the role model he wished to be. In one of jerry rice’s quotes he said â€Å"Today I will do what others won’t, so tomorrow I can accomplish what others can’t†.

Managing Property Businesses Essay Example | Topics and Well Written Essays - 1500 words - 3

Managing Property Businesses - Essay Example This essay demonstrates that the last type of method used to solve disputes is collaborative law. In most cases, this is used to solve divorce disputes. All the parties in the dispute have to select an attorney and both of them meet with their respective attorneys. This matter is settled out of court and the duty of the lawyers is to ensure legal compliance (Dauer, 2000).The parties in this type of process have to sign a contract that highlights the regulations to be followed during this type of process. The terms and conditions include: honesty in disclosure of documents, treating each other with respect, insulation of the children from these proceedings and there should be no mention by either party of going to court. There are various advantages of alternative decision-making procedures that make them more preferable than other traditional forms of decision making. They are usually a low-cost option as they involve no extra party or two at most. These processes usually take into a ccount the emotional aspect of various actions and both parties have to reach a solution that is beneficial to each of their needs (Dauer, 2000). The courts do not care about the personal feelings of the conflicting parties and are only concerned about the upholding of the law. The court's process is always a messy affair and one’s private matters are usually brought to the public limelight. The alternative forms of dispute resolution are a private affair and only involve the parties that are conflicting.

1894 Cripple Creek strike Essay Example | Topics and Well Written Essays - 500 words

1894 Cripple Creek strike - Essay Example America was in the throes of an economic depression. Banking institutions, businesses and factories closed, and â€Å"as a result, millions of laborers were idle† (Rastall, 9). The country was rocked by strikes in various parts. The situation was exacerbated at Cripple Creek by the closing of Colorado’s silver mines. Workers, desperate for jobs, came to Cripple Creek, creating a labor surplus. The mines had no uniform working-hours, with some having a ten-hour day and others an eight-hour day. â€Å"The wage at all the mines was uniformly three dollars per day, irrespective of the length of the shift† (Rastall, 19). Citing the economic condition, the owner attempted to increase the working day from eight hours to nine and 10, with no increase in pay. The alternative offered was that Workers could keep the eight-hour day, but for a reduction of 50 cents in their daily pay. The dissenting miners formed the Free Coinage Union No. 19, which was part of the militant W estern Federation of Miners (WFM). The battle lines for the conflict were drawn. Attempts at compromise failed and, on February 7, 1894, all mines with eight and ten hour days were closed. The miners went on strike, and set up roving picket lines. In a show of solidarity, the miners who were still working in the eight-hour mines contributed 10 percent of their wages to support the strikers. A relief fund was organized and soup kitchens were set up. John Calderwood was elected President of the Union. The owners attempted in vain to open the mines. When the County Sheriff, Frank Bowers, sent a team of six deputies to defend a mine, they were captured by the local marshals â€Å"special police,† who were on the side of the strikers, but were later freed. Several miners were arrested and subsequently freed. A second crisis developed when the ranks of the hitherto law-abiding union were swelled by large numbers of rough elements. Order deteriorated with the

The Use Of The Business Ethics For Society And The Economy Essay

The Use Of The Business Ethics For Society And The Economy - Essay Example Of course, company employees are expected to obey the law and an act in accordance with customary public ethical guidelines but mainly because this is in the best interest of the company and not because the company itself has a moral obligation. The end result justifies any means by which to achieve it including the destruction of the environment as well as the financial gouging of customers and employees. Corporations do have social responsibilities and society should demand corporate adherence to those responsibilities. Employees cannot simply give away company funds to their favorite charity. That would be irresponsible, unethical and illegal. Certainly, company officials are also individuals whose conscience extends past workplace concerns. The person outside the corporation may feel a duty to voluntarily give their time and money to charities, the church, community, and family. In these instances, the individual is not acting as the agent of the giving but the principal. They ar e spending their own time and money or time and not the resources of a company. â€Å"If these are ‘social responsibilities,’ they are the social responsibilities of individuals, not business† (Friedman, 1970). Though the view that business does not have a social responsibility is logical and fits the capitalist ideology on which the country was built, others argue that the self-serving goals of corporate America have created a value system not only separate but in opposition to that of society. This reality is apparent not only in the U.S. but in many other countries as well, both in the developed world and Third World nations. The banking debacle in Mexico escalated its national debt by $80 billion due to the government financially bailing out unscrupulous shareholders who were in league with government officials at the taxpayer’s expense. When Argentina privatized most of the public works departments, corporations stole money from millions of Argentinean citizens. In Europe, the pharmaceutical industries essentially regulated themselves due to their influence within the government. The drug companies did not sufficiently test its products interested only in profits and not the benefits of the drugs for patients. Steps have since been taken to reduce the harm committed by this type of corporate corruption. Many suggest that the situation in the U.S. today involving pharmaceutical company influence and the consequential effects is hauntingly similar. (Borger, 2001) O f course, corporate corruption in the U.S. is sadly legendary in scope. The recent banking and Wall Street debacle in the U.S. is expected to cost taxpayers into the trillions of Dollars. The Bernie Madoff scandal, Worldcom, Tyco, and Enron are but a few of examples of fraudulent practices by company heads which cost thousands of people millions of dollars including

Historical words Assignment Example | Topics and Well Written Essays - 500 words

Historical words - Assignment Example Identification: Defenestration refers to the throwing of officials through the windows of their offices in protest to their decisions. In 1618, a similar incident happened in Prague again when the Catholic Church backed the installment of one of their members as Duke of Styria. On 23rd May, 1619, protestors, led by a Protestant group that opposed the Dukes installation entered the Prague Castle and threw four regents and the secretary out through the windows of the castle. Significance: It explains the absolutism and the unquestionable powers the the French monarchy had in those times. This laid the foundation for a dynasty that was not accountable to anyone and this resulted in a rule that caused hardships for the masses until they rebelled and started the French Revolution which led to the killing and abolition of the French monarchy at the end of the 18th Century. Identification: A Basque noble and military knight who lived between 1491 and 1556. He converted to serious Catholicism after he was wounded in a battle and took an oath to defend the Catholic faith through all means possible. Significance: Ignatius formed the Society of Jesus (Jesuits) which sought to evangelize and promote Roman Catholicism throughout the world. This was to counter the Protestant Reformation and it succeeded in becoming a major apostolic wing of the Catholic church that helped spread the Faith to other parts of the world in later years. Significance: Margaret Cavendish wrote about various subjects relating to politics, gender balance and scientific methods. Her writings helped to promote objective thinking and this supported the renaissance and enlightenment throughout Europe. Significance: The painting tells the story of the hardships that poor peasants had to go through in his part of Europe. It shows the need for massive enlightenment amongst the poor in Europe and sparked the Flemish renaissance which was a part

An Analysis of the reasons for the catholic Church's Ban of the Book Essay

An Analysis of the reasons for the catholic Church's Ban of the Book Candide by Voltaire - Essay Example The listing of a book under this category made it illegal to possess or have anything to do with the publisher or the content of the book in states where the Catholic Church recognized by the state as the only recognized religion in the world. After the breakaway of the Anglican Church in the 1500s and the Protestant Reformation that was at its peak in the 1600s, a lot of criticisms were raised against the Catholic Church due to several inappropriate actions and deeds of some of its members through art, writings, actions, protests, wars and other forms of communication. In 1759, Voltaire published his book Candide. Voltaire was a man who had moved around Europe and had had several controversial experiences with authorities from Prussia to Geneva and to Lisbon2. He was a playwright who had a number of unpleasant experiences and had so much skepticism about religion, institutions and authorities in Europe and seemed to have lost confidence in all those institutions and had strong conde mnation of them and their actions. The central theme of Candide sought to challenge the assertion of the Church and Lutheran philosophy that this world is the best of all possible worlds and all things work out for the best3. He uses the book, Candide to show that bad things happen to good people and there are many activities in the Europe of his time that were cruel and against humanity. Analysis of Candide The protagonist of the book, Candide was a young nephew of a Baron in Westphalia, present day Germany. His father was unknown so he was seen as a bastard with little rights and privileges in the castle. The Baron was a prosperous noble living a very comfortable life in a castle. He adhered to the popular Protestant belief that this world is the best and all things work together for good. The son of the Baron, Pangloss was a teacher of the religious idea that his father stood for. Pangloss believed and consistently taught that everything in this world exists for a purpose and all things work for the best. To him, every effect had a cause. Pangloss stated that â€Å"Observe, for instance, the nose is formed for spectacles, therefore we wear spectacles, The legs are visibly designed for stockings, accordingly we wear stockings. Stones are hewn to construct castles, therefore My Lord has a magnificent castle; for the greatest baron†4. Obviously, this statement presented Pangloss as a simplistic sycophant who sought to keep his congregants under some form of bondage so that the Baron, himself and his descendants could enjoy a comfortable life whilst the servant class remains under oppression. By presenting Pangloss as such, he sought to show that religion has been used as a tool to keep the working class under some kind of bondage to the Church and the ruling class of Europe in the pre-1750 period. This clearly provoked the church as it was blasphemous. In the events that followed in the book, a young beautiful girl in the castle, Cunegund saw Pangloss, the preacher having a sexual encounter with her mother's chambermaid in the woods. She was introduced to sex and sought to have an affair with Candide. The next day, Candide, who had been fantasizing about Cunegund bumped into her and they began to kiss. This was discovered by the Baron who swiftly threw Candide from the castle. Voltaire seem to have clearly demonstrated through this action that there was immorality being secretly practiced amongst people perceived to be holy in the Church. However, when innocent

Memento (2000) Essay Example | Topics and Well Written Essays - 500 words

Memento (2000) - Essay Example These include a single problem facing the protagonist, comic relief and getting the audience to believe what the protagonist is fighting for. In Memento, Leonard’s mind is fixed on one thing only: track down his wife’s killer and kill them. There is comic relief in the story when Leonard’s details, such as having been an insurance investigator, and the story of Sammy, who also suffered a memory loss. The audience sympathize with Leonard. Leonard believes the second attacker’s name was John while the second name begins with â€Å"G†. He, therefore, embarks on an investigation to find John G. The plot of the film also details Leonard’s attempts to track down the second attacker with the name John G. The film develops in reverse sequence, showing the protagonist hot on the heels of a certain John G. He meets a man named Teddy whose full name turns out to be John Edward Gammell. Believing it is John G., he kills him. In the final black-and-white sequence, still in reverse, Leonard learns about another man, Jimmy Grantz and is told that he is a â€Å"John G† (memento, n.p.). Leonard proceeds to kill him. The film-makers have adopted a complicated narrative technique to tell the story. They present the film in two parts: the black-and-white section and color section. The black-and-white segment chronologically depicts Leonard as he hunts down his wife’s killer and ends when he kills Jimmy Grantz. The color segment, on the other hand, is presented in reverse. It begins with Leonard killing Teddy and works back in time to moment Leonard discovered that he had killed the wrong man, Jimmy Grantz (Memento, n.p.). Consequently, the events in the film are not presented chronologically as the two segments are intertwined throughout the movie. The film’s protagonist is Leonard Shelby. Leonard is hunting for his wife’s killer and the only clue he has is that the killer bears the name John and the second name begins

Importance of Events in Popular Music Essay Example for Free

Importance of Events in Popular Music Essay ‘How do we determine the importance of historical events in popular music?’ Why should we determine the importance of historical events in popular music? Whats important to one fan of an artist is completely different to the views from a fan of another artist. Its not just what makes the papers , magazines and tv that matters to fans. News about artists is broadcasted in many a way in todays world, mostly because ‘stars’ and their ‘goings on’ are more important to the general public than they have ever been before. people like to look up to artists or in most cases now look down on their drug abuse or outrageous behavior and bring back the reality that we are all the same and can all go through the same tough times. Music is the most favoured thing in alot of peoples lives today. Ipods and mp3 players are something that a vast majority of people carry around with them religiously and would feel empty without. Its only human that people are interested in what their favorite artist looks like, where they come from and their general background. This however has lead to artists lives being intruded and covered across various news feeds and social networks more than ever before. General public forget that there are infact 2 sides to an artist. The side that we see when we they are on tour and their natural human side. When they are on stage they are a musician. when they are not on stage they are classed as a celebrity whether they like it or not. Quote taken straight from the second line of wikipedia when the well known name ‘Amy Winehouse’ is searched ‘Winehouse is best known for her powerful contralto vocals, substance abuse and mental health issues’ On a website such as Wikipedia its their job to write a biography on famous people. They have to include stories from each persona. The person they are writing about is a celebrity and they are a celebrity for a reason. It’s wikipedia’s job to tell everyone who they are and how they got there. After reading the article on Amy it would seem that in some instances the fact that she has been caught smoking crack and been wandering round high in public in just her bra outweigh the better points about her career. Having then come across a ‘Talk’ page that gets raised if people aren’t happy with the way something is written it would seem my points were correct about this article ‘This article covers Winehouse being photographed bloody and bruised, high, wandering in public in a bra, drug overdoses, being recorded smoking crack; it covers her health issues, her brushes with the law, in fact, every thing that has occurred over last year and a half. That the article doesnt denigrate or make judgments or pronouncements about her attests to its neutrality, not a bias.’ Straight away in this article the writer makes reference to Amy’s ‘downfalls’ making this a more noticeable point to begin with. If someone had heard a song by Amy on the radio and decided they wanted to know more about her as an artist they would be immediately switched off by the statement ‘ best known for substance abuse and mental health issues’ this leaving an even bigger dent in a ruined fan base when the fact she had drug issues could have been kept as a minor point and concluded with the fact that that piece of news happened quite a while ago and she’s doing alot better and back in the studio recording her third album. But there’s also the argument that people need to know everything about her with it being a biography about a famous person. It would be bias of wikipedia to not mention the troubled aspects of her life aswell as her achievements in the music industry. There’s more news about artists going downhill than the fact their album may have been at number one for a matter of weeks because its what the public are eager to hear about. Writers are always looking for negative points to make about musicians as it gains kudos for them, the public love to gossip about others that are in a bad way and going through hell rather than gossiping about the fact someones been at number 1 for 10 consecutive weeks. It’s like some peoples lives depend on wether Winehouse has had another drug outrage and been forced into rehab again. We only knew Miss Winehouse for a short period of time before she was swept off the our headlines to rehab. This thought pattern lead me to thinking of an artist that had been round for a longer period of time that had gone through a rough patch before their career crumbled. If we look back to a piece of musical news I found online from the 60’s the way the articles are worded sound like the writer is writing the article with respect to the artist. Talking about what is happening to the artist at the time of course but in a way that is respectful and shows that the writer appreciates the problems that the artist in question is going through and has an appreciation for the music they make. â€Å"These two cats seem to add that final dimension that was missing before in Hendrixs live music. On the Are You Experienced album, he taped over his own rhythm guitar, so as to have some sort of melody to fall back on. Larry Lee now keeps it present all the time.† The writer makes reference to the good things that have happened. Things that have changed the way the certain musicians music is written and how it has come to benefit future material. The article in question is talking about Hendrix’s gigs and his backing band and does mention the drugs he was taking at the time. The writer consistently praises Jimi and his band and only makes reference to the drugs right at the end of the article of which consists of one line. ‘The drugs were found directly on top of clothes inside his luggage. Now who puts their stash right on top? Especially well-travelled freaks like Mr. Jimi, through border crossings. When he re ­ported to the Toronto medical exam ­ining board, his body was found clean and pure. Aint a trace a shit in Jimi; but the word-of-mouth-and-press was not so clean.’ Even when making reference to the drugs the writer details the happenings in a jokey way as if to say ‘Silly ‘Ol Jimi!’ like the writer was close to Jimi or really admired him. When relating this back to todays news about stars you can tell alot has changed in the way we really appreciate musicians. The public go through years of enjoyment from an artist and their music, relating songs to their personal experiences but as soon as the star does something even as minute as forgetting to put knickers on they are slated and the writer jumps to obsurd conclusions such as the star must have forgotten to put knickers on because they had been taking drugs or drinking copious amounts of alcohol. There’s no appreciation for the artist and no respect for the way the artist feels. Jimi Hendrix died of an apparent drug overdose on the 18th September 1970. It was the death of someone who had created the backbone of RB and rock music that musicians still use today. He created so many different techniques on the electric guitar that musicians class as basics or must haves today. The drug overdose that killed him is what has urged me to talk about Jimi. I was intrigued to see how writers spoke about him once he had gone and how people still remember him today. I wanted to see wether people remembered his celebrity side more or actually did remember him for the musical legend that he was and still is today. Drugs in the psychedelic 1960’s were used by many people for recreational reasons. LSD was the drug of the century, lots of other musicians used it and fans used it to enjoy music to its full potential. That was a regular occurrence in the 1960’s but after Jimi died of a drug overdose it becomes that little bit more concerning and people wanted to s tart digging for reasons as to why he’d want to kill himself. I dont want to be a clown anymore. I dont want to be a rock and roll star, Jimi says, emphatically. The forces of contention are never addressed but their pervasiveness has taken its toll on Jimis stamina and peace of mind. Trying to remain a growing artist when a business empire has nuzzled you to its bosom takes a toughness, a shrewdness† Note the fact Jimi states â€Å"star† when he speaks. He had had enough of the stardom that being a good musician brings. His story relates to Kurt Cobains story in the way that them being celebrities and their lives being invaded all the time got far too much for them. The clown part of the quote could link to the fact that clowns are a form of entertainment and people watch their every move when they are around. Jimi Enjoyed being a musician but was sick of people consistently following him around and he wasn’t able to get time to himself. â€Å"Lest anyone forget, Lea ­cock Pennebakers Monterey Pop has immortalized his pyromaniacal affair with the guitar. Rock media bedroom talk makes him King Stud of the groupies. Stories circulate that he is rude to audi ­ences, stands up writers, hangs up photographers, that he doesnt talk.† The way the writer speaks about this problem is in a respectable way, saying pop has ruined his relationship with his guitar. They don’t slate him for wanting to just be one side of the coin. Today musicians have two personas because it seems right to be that way. Music to them is work and its a shame that they have to be followed when they’re not doing their work. When anybody else finishes work they leave and become themselves again. There’s no rules when you’re yourself. You can drink where you like, say what you want, do whatever you like, wear what you want but being a musician has its limits. The public eye is always on you, you have to be wearing the right clothes whenever you leave the house and you have to look good when you leave the house. Today you can’t just be a musician, you’re a celebrity aswell and once the celebrity lifestyle has a hold of you there’s no turning back. Looking at other articles from the 1960’s it seems that alot more was accepted at the time. Drugs such as LSD, heroin, amphetamines and cannabis were widely used in the fan world and in the musical world. In todays world drugs are much less tolerated and forces crack down alot more on them. People have generally grown up knowing that drugs are bad and not acceptable and that you should never go near them. Back in the 1960’s people were persuading others to use recreational drugs to have a good time with them. With the case being that drugs were alot more accepted in the 1960’s writers at the time had less to write about musicians lives and more about the way they perform and the way their music is put together. Jimi Hendrix’s death was a turning point for popular music. A massive gap had to be filled and for years other artists have pioneered to become the new Jimi Hendrix, a true guitar hero. His death was so shocking that people still write about him and his achievements today. The music in the 60’s was so much more important than the stardom that people seek today which is why we remember Jimi Hendrix for his Music and Not his Drug abuse like Amy Winehouse.

Modules Speeches Essay Example for Free

Modules Speeches Essay Speeches are consciously designed to present particular ideas or values which seep into the audience’s consciousness and stay there’. Discuss the viewpoint in relation to the speakers’ exploration of humanitarian issues. The power of a dynamic and memorable speech lies both in the messages conveyed as well as the craftsmanship, which is consciously designed to present particular ideas and values. When the two combine to create a speech of power and resonance, as well as achieving textual integrity, the impacts are long felt within the audience’s consciousness, and are able to transcend time, echoing context and values. Former Australian Prime Minister Paul Keating’s speech, ‘Funeral Service for an Unknown Australian Soldier’, Margaret Atwood’s ‘Spotty Handed Villainesses’ and Faith Bandler’s ‘Faith, Hope and Reconciliation’ each present particular ideas and values through their exploration of humanitarian issues. Consequently, these values and ideas each seep into the audience’s consciousness and develop a successful and memorable speech. Paul Keating’s transcendental eulogy addressed to the nation on the occasion of the historical 75th anniversary of Armistice Day in 1993 still echoes the notion of an Unknown Soldier today. Keating’s use of rhythmic flow and the powerful repetition of the recurring motif â€Å"we do not know† throughout the simple, yet effective speech, makes this a speech not to be forgotten. Harsh images of leather, metal and battlefield carnage are created through the repetition of ‘military’, which juxtapose universal feelings of joy and grief, with the sadness and regret that no one will ever truly know the identity of the Unknown Soldier. Through the anonymity of the Unknown Soldier, Keating identifies all soldiers and civilians lost during or because of the war. The use of objective, factual war statistics impresses upon the audience the monumental loss that this Unknown Soldier represented: â€Å"One of the 45,000 Australians who died on the Western Front†¦Ã¢â‚¬  Contrastingly, emotional and subjective lexicon is used throughout Keating’s eulogy, as the audience is unified by the employment of inclusive pronouns such as â€Å"all of us†, â€Å"our† and â€Å"we†, emphasizing the idea that the audience is a part of the nation. Battlefield carnage is depicted through the use of the rhetoric â€Å"the great war was a mad, brutal, awful struggle†, as well as incremental adjectives emphasizing the context and tone of the speech. Keating adapts a blend of both informal and formal terminology in order to sustain a broad audience and create a culturally inclusive atmosphere, which additionally increases the transcendental resonance throughout a larger audience, as made evident within the line â€Å"He is all of them. And he is one of us. † Through the inclusive statement â€Å"there is faith enough for all of us†, links are drawn between the â€Å"men and women†, as well as the understanding of the past to those of both a modern and future audience, and the unification of modern Australians to the concept of war, sacrifice and serving of one’s country in which the Unknown Soldier impresses. Through the sincerity portrayed within the ideas and values, and the use of statistics and rhetoric devices, Keating creates an everlasting, patriotic impression as well as his exploration of humanitarian issues and Australian mate ship throughout the speech ‘Funeral Service for an Unknown Australian Soldier’, which contributes to the resonance held within the audience’s consciousness. Drawing connections from ‘Funeral Service for an Unknown Australian Soldier’, Faith Bandler shares Keating’s emotional sincerity, as evident within her speech â€Å"Faith, Hope and Reconciliation†, addressed to a broad audience at the Talkin’ Up Reconciliation Convention within 1999. The speech centres upon the persisting flaws that prevent the Aboriginal people and white Australian nation from reconciling, and ultimately focuses on advancing towards the reconciliation of Aboriginal and white Australians. Aboriginal activist Faith Bandler engages her audience through a variety of techniques, such as her use of inclusive and personal pronouns, such as â€Å"I†, â€Å"we†, and â€Å"us†, made evident throughout the speech. She focuses fundamentally upon the values and ideas of â€Å"Faith, Hope and Reconciliation† throughout the speech, starting with her title, which draws allusions to both a pun played upon her name and to the biblical religious connotation of â€Å"faith, hope and charity†. Through this allusion, Bandler emphasizes the importance of reconciliation, as well as uniting the audience under a religious context. Bandler effectively creates longevity within her speech by drawing upon her own personal experiences, as shown in the line â€Å"My learning was rather hard and slow†, and calls for reconciliation through first person, as well as effectively establishing inclusivity and making her plea distinctively powerful. Through the use of emotive language such as â€Å"ugliness† and â€Å"terrible indignities†, and repetition throughout the speech, Bandler further reinforces her own personal connection to the speech, as evident within the line â€Å"a little sadness†¦terrible utterances†¦terrible tragedy† alluding to her own reconciliation experiences, which further creates resonance within her audience. Bandler reinforces the hardships faced by the Aboriginal Australians during the White settlement through the metaphor â€Å"those ramparts of the rugged past†, as well as the accumulation and the use of verbs throughout the speech. Through the use of a multitude of techniques, Faith Bandler’s effectively simple speech transcends time and civilization barriers by creating resonance within her audience through her powerful plea of reconciliation and her will to change Australia. Canadian novelist Margaret Atwood’s â€Å"Spotty Handed Villainesses† is a speech drenched in the language, ideas and values of the intelligentsia. Addressed in 1994, the speech is rich with high order language, and comprises a multitude of literary allusions as well as philosophical and feminist concepts, in order to appeal to her audience of academic women. Atwood’s speech focuses fundamentally on the core thematic concern based on the principle that writers and readers must not be constrained by the limitations imposed by the ideology of women in narrative form as mothers and nurturers. Emphasizing this, Atwood strays from the ideal female figure within literature and alludes to the murderesses displayed, particularly the complex Lady Macbeth, to whom the title refers. The opening of the speech skillfully engages the audience through Atwood’s humorous use of children’s nursery rhyme, which supports the ideas and purposes presented within the speech, as well as disarming and amusing the audience. Not all women are good. Atwood further creates satirical intrigue through a reference to her title, alluding to the idea that the speech may â€Å"refer to age spots†, or â€Å"that once-forbidden but now red-hot topic, The Menopause†. Spotty Handed Villainesses† ultimately maintains relevance throughout time through allusions to both high and lowbrow literature. Throughout the speech, Atwood challenges authors and readers to not be limited by the ideological approach of female characters. She describes restricting ideologies as ‘intolerable’ and ‘restricted’, her speech at this point both intellectual and colloquial, carefully constructing a resonance within the audience’s consciousness. Through the craftsmanship and design of a speech, as well as the exploration of humanitarian issues, particular ideas and values are presented which seep into the audience’s consciousness and stay there, as displayed through the study of Paul Keating’s speech â€Å"Funeral Service for an Unknown Australian Soldier†, Margaret Atwood’s â€Å"Spotty Handed Villainesses† and Faith Bandler’s â€Å"Faith, Hope and Reconciliation†.

Asmaray Animations Process Analysis

Asmaray Animations Process Analysis Summary As your Business Analysts, we have collected the current processes within Asmaray Animations. By conducting a thorough analysis of your processes and identifying the actors involved. We have accumulated a detailed explanation through the representation of an IPO chart, expanded use case and a use case diagram. Task 1 The following IPO chart details the role of a Business Analyst (BA) at Asmaray Animations which in short, is the process of using the clients needs and concerns to work with animators to create a desired product, which is then delivered to the client. Starting the IPO process are the inputs. The inputs for this scenario are the clients, a functioning website and also animators. The website is an important input as it provides a gateway to lure potential clients and offer them a range of artwork where they can be inspired to create an animation. For the next step to take place the clients must provide the BA with their needs and concerns so that the Business can allocate a matching animator. This step relates to decision making as it involves the clients deciding what they want in their desired animation using chosen references on the website, communication between the client and business and is also about decision making as it is about creating a plan for the clients product. The processing step is where the inputs are transformed into outputs, what occurs in this step is the process of relaying the initial plan to the animator so they can create a prototype to be reviewed by the client. In some cases clients, can be ambiguous in expressing their needs and concerns, It is then the BAs job to make sense of this ambiguity and generate assumptions, this involves refining, polishing and adding on to the clients ideas to make the end product more desirable. This occurs when the client doesnt absolutely know what they want but only have on idea of it. In the end of both cases the BA works with the animator to create a prototype, if the client approves of the prototype then the prototype will be finished if not discussion between the client starts again. This step shows decision making in most of the processes; the BA decides on what to add on to the clients plan, discussions between the animator and BA on creating a prototype and the review of the prototype between the BA and client. The last stage of the IPO is the Outputs, if the client approved of the prototype in the previous step then the finalised product should be delivered to the client. This step is all about the client receiving their animation and payment going through. This step can be considered as the performance monitoring phrase as it is the end of the cycle and evaluation can take place. Every actor in this IPO can evaluate their performance whether it be the BA reviewing their management on the project or the animators evaluating their programming performance. The client can also send in a rating and review. Process of Client Transaction Inputs Process Output Clients Gathering the needs of clients. Completed animation packaged and sent to client A professional website that showcases the artwork of various artists and animators. Features in the website include: A scroller for potential clients to browse through multiple artwork, Links to artists biographies and descriptions of work, A communication feature that allows clients to engage with owners on possible animation projects. Refining and adding on to the wants of a client and to construct a plan that will address the needs and concerns of the client. If the client does not have an exact vision of what they want but only an idea of it.. The owner must work with the animators using the clients ideas and feedback to create a prototype of an animation that addresses the clients needs, which is then presented to them for approval. Client has received the animation and has possibly given the business a rating. Satisfied client. The clients ideas, needs, feedback and concerns. Relaying and sharing ideas to an animator to create a plan for the end product Sale made, Revenue received. Animators and open source software. Animators uses plan to create a prototype which is presented to the client, if approved then the prototype is made into the final animation product ready for delivery. Transaction finished. IPO Regarding the Completed Website Inputs (Website ideas) Process Output Blog Link to other pages Allow viewer to move around the website Show latest blog (daily update) Functioning homepage that allows the user to move freely through the Asmaray Animations Website Catalogue of curated works Create database that house work Sorting system (Defining) Webpage that allows users to search and view curated works Links to artists biographies Collate artists own websites Have a page that facilitates both artists biographies as well as work Exposure for artists Webpage that allows users to find info about artists and their work Link to descriptions of works Share page with biographies Registration page Require login and password Include human checker in order to verify userSend information to user database Registration page that is secure for the users, and is non-intrusive Collaborative space Site generated per user Allow larger bandwidth for user uploads File sharing software for ease of use Space that allows file sharing between the client and artists Payment page Allow server to communicate with PayPal. Encryption program for critical data. Functioning payment page and system The IPO chart above shows provides a broken-down look into the processes needed for the website that the company has envisioned. It utilises the inputs or ideas of Armasay Animations to have a framework of what the website needs to have and what are the expected end results a fully realised and functioning website that allows clients to browse and find artists and animators that are suitable for the job required. By focusing solely on the website, the IPO chart, it has more room to go into depth into certain functions of the website itself. As such the inputs as stated before are the ideas taken from the company all of which are what they want to see in their website. The processes outline what each aspect of the website needs and how it can be customised in such a way to bring a unique feeling to the companys website. For example, providing more depth into things like bandwidth allocation for some parts of the website as they need to hold embedded videos and images showcasing the artists work. The last stage is the outputs as such it would be the completed parts of the website, which in turn should be made in such a way where in the end everything links together, and should function as intended. The finished product can then be viewed by the client and give feedback on if it meets their expectations and if anything needs to be changed. Task 2 Use Case The following Use Case shows the process   of finalizing an animation project. Expanded Use Case Detailed Version: Name: Actors: Clients, Owners Artists (Initiators) Purposes: To finalise the clients animation through client feedback and the subsequent phases of the project being carried out by the owners and artists. Type: Abstract Importance: Primary Technical Difficulty: Medium Pre-conditions: Clients and artists have access to collaborative space Draft (Pilot Phase) is placed in the collaborative space. Advance of 15% for pilot phase has been paid by client. Advanced has been received by owners / business. Assumptions: Client is contented and happy with the pilot phase of the product. Cross-Reference: Client Registration Client Animation Order Designing Process Client Payment Of Project Actors Action System Response 1. Owners Artists commence the second phase of the project. 2. Artists involved, apply client feedback to the animation. 3. System recognises alterations on draft and saves all the changes. 4. System alerts client through an email notification, that changes have been made. 5. Clients leave a comment providing feedback on the draft. 6. System recognises notes or comments, left by the client. 7. System alerts artists about client feedback. 8. Artists apply required or final changes. 9. Artists proceeds to the final editing phase. 10. System recognises final editing phase and saves all of the changes. 11. Owners Artists uploads audio in .wav format into animation. 12. System applies audio into the animation and generates it into a final draft format. 13. System notifies clients that the final alterations have been made. 12. Clients notifies Owners that theyre happy with the final product. 14. System recognises Clients response. 15. System proceeds to packaging final product after confirmation of payment. Alternative Courses: 5. System sends another alert to client to confirm changes made to the Project. If no confirmation is received, system then ceases further project work until Client responds.   If client does not respond then within the required amount of time, project is then terminated. 8. If Clients are still not happy with the changes, System alerts the Artists again to make changes. 11. If Audio format isnt recognised, upload a asnd audio format instead. Uploading If uploading process was interrupted by an internet disruption (e.g. internet dying), restart the whole uploading process. If file cant be uploaded due to file size, import it through youtube or vimeo first then link it to the website. 12. If Clients are not happy with the final product, System proceeds to alerting Artists and go back the editing stage in the system. 15. If final payment is not received by Client, system, alerts Client again for payment to proceed. If no payment is processed system, then suspends Project. Use Case Diagram This following use case diagram illustrates the overall current process of developing the animation. This process involves both owners, artists and clients cooperation, as both have to not only communicate what is needed to be done but to also work collaboratively. After organising the needs and requirements, as well as the artists who is right for the job, the first phase of the project is started. Together clients and the artists work together in a collaborative space where clients can give feedback and artists can edit or change what is necessary. After the first phase is done, the clients have to pay 15% advanced before the artists proceed to the next stage. The following stage is just the same as before, working collaboratively to finish the project with the designs and audio approved by the clients. Once the final project is approved by the clients, a payment of the remaining 85% is made before the animation is packaged for the client. Task 3 Coordination of Group and Meetings Project Team Minutes Sprint 1 Project team Name: J.K.M.T Meeting date: 14/03/2017 Meeting place: RMIT building 80 Meeting chair: Mariana Minute taker: Mariana Present: All team members present Report on activities Went through the sprint and assigned tasks amongst team members. Mariana is first Scrum leader Group split up into groups to complete each task. Jake and Tim: Task 1 Kim and Mariana: Task 2 Discussed what each team would do Created a google drive and a Facebook page to share documents and correspond Started question list to send to owners in regards to Sprint 1 Teams started working on tasks Agreed to next meeting Booked study room for meeting 20/07/2017 Action list for Next week Action items Person responsible Each team work on task Send email to owners with questions (before Friday 17/03/2017) Attend meeting on 20/03 Email Clients about specifications of Sprint All team members Kim Project Team Minutes Sprint 1 Project team Name: J.K.M.T Meeting date: 20/03/2017 Meeting place: RMIT building 80.10.004 Meeting chair: Mariana Minute taker: Mariana Present: Kim, Mariana Report on activities Went through what each group did for each task Made recommendations and adjustments according to client specifications. Worked on USE CASE and made final editing Messaged other team members in regards to tasks that need to be completed Arranged a meeting for Tuesday 21/03/17 to finalized the Sprint   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   -Meeting in: 80.11.004 at 9:30am Action list for Next week Action items Person responsible Finalize sections of each task and upload to DRIVE Start final draft, logo and final touches on USE CASE Email Client in regards to questions about USE CASE Task 3 All team members Kim and Mariana Kim Mariana Project Team Minutes Sprint 1 Project team Name: J.K.M.T Meeting date: 21/03/2017 Meeting place: RMIT building 80.11.004 Meeting chair: Mariana Minute taker: Mariana Present: Kim, Mariana Report on activities Finalised Sprint to present to Client Action list for Next week Action items Person responsible Prepare for Sprint 2 Arrange meeting time in tutorial for next Sprint All team members Project Plan Task 1: describe 2-3 processes using IPO Select one process and outline its steps. Indicate the steps in which decision-making or performance-monitoring are taking place Jake and Tim 21/03/17 21/03/17 Task 2: Use Cases a. Describe an expanded use case for one of the Actors b. Draw a use case diagram for that Actor Kim and Mariana 21/03/2017 20/03/17 Task 3: Scrum Team management and coordination Final draft of sprint Mariana 21/03/17 21/03/17 Sprint 1

Firearms :: essays research papers

Firearms War. Conflict. Famine. Pestilence – these are the four horsemen of Apocalypse as the people in the mid-ages imagined them. They stormed through countries and cities, leaving thousands dead, injured, frightened or crying behind. The first two – the most merciful ones, or to be more precise, the fatal tools they use to make their evil deeds are the subject of my essay. To be precise, I’m going to speak about the types of modern firearms - the ones that a single man can handle and which fire bullets – very simple, easy-to-use and deadly. Revolvers – these can be described as pistols with revolving chamber which enables you to fire several shots without reloading. Revolvers were popular in the end of XIX - beginning of XX century because they are quite easy to use, reliable, and cheap, but were soon replaced by pistols because of their limited capacity and mobility. However, revolvers are still used by the policemen -- large-caliber bullets they use (â€Å"Magnum† 45 or 36 millimeter) can knock out an outlaw at first shot, even if fired in foot. Revolvers usually hold 5, 6, or 7 bullets. There are 2 major types of revolvers: with single and simultaneous extraction of fired shells. In the first case, after you’re done shooting, you have to take out every single shell using some sharp object to push on it from the front holes of the chamber. In the second case, the revolver usually opens up, â€Å"breaking into two pieces† and you pull out every single shell, or the chamber is shifted left an d emptied by pushing on the special rod in the front (i.e. â€Å"Colt† or â€Å"Smith-Wesson†). Revolvers are also divided into manual and automatic ones. In the manual revolver you have to draw back the firing lever each time to make a shot, in automatic it moves back itself, each time you pull on the trigger. Pistol – The main difference between revolvers and pistols it that the revolvers use the muscular force of the shooter to recharge, and on the other hand, pistols use the energy of gunpowder gases and don’t have revolving chambers. There are lots of different designs of pistols, but the principle of work is the same. Pistol’s bullets are usually located in its handle, and are of a smaller caliber than those of revolver. The capacity of the pistol’s cartridge can range from 5 to 30 bullets and pistols shoot automatically, as many times as you pull the trigger (of course, until it runs out of bullets).

The Impact of Terrorism on Immigration Essay -- Exploratory Essays Res

The Impact of Terrorism on Immigration    Always on the lookout for opportunities to press their case, anti-immigration advocates lost no time after the attacks of September 11. As one of them pointed out in testimony before the Senate, It seems clear that the 19 terrorists of September 11 were all foreign citizens and entered the United States legally, as tourists, business travelers, or students. This was also true of the perpetrators of previous terrorist acts . . . While it is absolutely essential that we not scapegoat immigrants, especially Muslim immigrants, we also must not overlook the most obvious fact: the current terrorist threat to the United States comes almost exclusively from individuals who arrive from abroad. Thus, our immigration policy, including temporary and permanent visas issuance, border control, and efforts to deal with illegal immigration are all critical to reducing the chance of an attack in the future".1 On a more extreme note, Pat Buchanan urged an immediate moratorium on all immigration, an expansion of the Border Patrol to 20,000, a radical reduction of visas issued to nationals of states that harbor terrorists, and the expedited deportation of "the eight-to-11 million illegal aliens, beginnings with those from rogue nations." Moreover, "President Bush's amnesty proposal" - a reference to ongoing negotiations between the United States and Mexico for a new immigration program, which might include legalization of unauthorized residents - should be quietly interred".2 In the country at large, the attacks unleashed a spate of aggressions against people who were seen as resembling the terrorists or believed to sympathize with them, occasionally with tragic consequences. Overall, Washing... ...d in Newsweek, November 12, 2001. 6 John Torpey, The Invention of the Passport: Surveillance, Citizenship, and the State (Cambridge: Cambridge University Press, 1999). 7 These figures are taken from Annual Reports of the Immigration and Naturalization Service; I am grateful to Fred C for his assistance in gathering the appropriate data. 8 "Longer Visa Waits for Arabs," The New York Times, Nov. 10, 2001: B5. 9 The Washington Post, Oct. 30, 2001: A1. 10 "In Sweeping Campus Canvasses, U.S. Checks on Mideast Students..." The New York Times, Nov. 12, 2001: B8. 11 The Washington Post, Oct, 25, 2001: A24. 12 Christian Science Monitor, September 19, 2001, 1. 13 The San Diego Union-Tribune, October 25, 2001. 14 The New York Times, September 27, 2001: B3. 15 National Post, October 10, 2001. 16 The New York Times, Oct. 26, 2001: A18.

The author certainly

Joe Penhall’s â€Å"Dumb Show†, created to demonstrate the sleazy underbelly of the world of television and its cousin, tabloid journalism, is certainly a professionally written play. It is fast, witty, and with juts the right amount of sarcasm. The author certainly knows what he is talking about – the story of two journalists, Liz and Greg, going undercover to reveal the secret life of a TV comic named Barry is totally believable, as is Barry’s reaction to this event.It is even set in a very particular and very correct setting, as the hotel room seems to have a life of its own, making the viewers feel the impersonality of the situation. The actors work well, creating the atmosphere of a real verbal duel. However, the play leaves one with a strange feeling of incompleteness, of both not understanding what the play is about and understanding too well, making it a memorable play in a bad sense of the word. It is difficult to say why this effect is obtained. Perhaps it is because the author clearly shows that he sympathizes with none of the characters.They are demonstrated, indeed, from an insider’s point of view, and an evil-meaning insider’s at that: suitably sleazy, with that peculiar professional sense of black, almost sadistic humor that only people of the profession understand. Even good intentions are depicted in such a way that they seem false and egoistic. When the journalists talk of information being free, it is so obvious that they speak of this noble concept only for getting their money’s worth, that any person that values this virtue to some extent is forced to cringe from the falsehood of it all.When the comic speaks of the right to privacy, we hear of the right to remain silent at arrest. It is the dirt of lives, dug up and shown to the public: gray, vile, and incredibly banal. Such things, for some reason, are always seen as incredibly realistic, no matter how well they are executed. I do not see th e reason for this. Plays that work with the lows of life are necessary and, naturally, realistic. However, life isn’t a zebra, divided into black and white.It is more like a peacock with too many colors, demonstrating different things, but all too proud of itself. There is never such a thing as a real black color in life, nor a real gray. Everything has its silver lining, and this play, showing only the lows – for, even the last scene where Liz tries to redeem Barry is not pretty – is not nearly positive. Such single-mindedness, while admirable, does not make for the realism that the author was trying to create. It is actually the actors that liven up the show somewhat.The stereotypical jokes put into their mouths come to life because of their talent. Their reactions to one another are shifting, living. The little points of their acting – such as Dippold’s ambiguous reactions to the duo of men, or Barry’s acting in the jokes he is given â₠¬â€œ imply much deeper characters, which are so much the styrofoam stereotypes. They were meant to be that way: the situations are supposed to play out on the archetypical level, reaching within. However, the archetypes chosen are too shallow for that.They are things everyone can relate to on a merely superficial level, just enough to sympathize a bit – which is not nearly enough for a play. Thus, to make the point, the characters should have been created alive by the author, with somewhat more character. They should have been anchor points for personal interest in the play – even if mere tools in the conflict between professions, they should have been good tools. Instead, we see mostly the interaction of the stereotypes of the respective professions, much like trying to saw with a cardboard saw.The actors save the day here, livening up the characters and giving them more depth than Penhall seemed to intend. The play is a good example of a professional skit, yet nothin g more. It is made all too clear what the point is supposed to be – the conflict of freedom and privacy – however, it is not deep enough, nor controversial enough for such a topic. The author attempted to work at the golden middle, and failed – professionally, thus, non-abysmally, but he didn’t make it anything great, either.It is a story about archetypes, not an archetypical story. Nor is it a personal story, showing how people get affected by this sort of conflict. It attempts to be both, but is neither, and thus leaves the viewer puzzled as to where the true point is. One wants to look for hidden meaning, for the simplicity is unbearable, but there is nowhere to look for hidden meaning. To create a piece with only one meaning and have it still be a work of art is the work of a genius. Penhall is not one.

Personal Ethics Statement Essay

My personal ethical viewpoint has become clearer after coming down to the final days of class. I have learned a lot in this past nine weeks. I haven’t developed any blind spots in being ethical in certain situations, but some people do have blind spots and they do not even realize it. My ethical lens reflects on my core values which are extremely respectful in every way, I always take the time to ask myself questions to evaluate if it is unethical or not. I would have to say my strengths are always considering everyone else’s feelings and their outlook on what they believe in when coming down to proper ethics. I always take the time to think, if I say a certain thing will this affect someone else in a negative way, I am always respectful even if it is hard to do. My weakness is that sometimes I let my feelings get in the way if someone makes an unethical comment, these tend to always offend me. I feel as if I can explain proper ethics to this said person and show them how using proper ethics has a great deal of benefits. I also trust reasonable systems to solve most problems instead of trying to do it myself. My values include my family, friends, my job, and using proper ethics when it comes to important situations. My behaviors are always carefully thought out with the up most respect when coming into view with using proper ethics. How might you use your personal ethics to determine a course of action? The way I would use my personal ethics to determine a course of action is first, I would try to weigh out the positive and negatives of any situation. Mainly on what is the right thing to do, could I live with the guilt in making a decision that is unethical? I always think what if it was me, is this decision going to affect someone else’s feelings? Will this be something that affects someone else’s outlook on my ethics? I always use my ethics to determine the right decision, not the one that has a negative outcome.

Impact: Mass Media Essay

The presence and intensity of media influences—television, radio, music, computers, movies, videos, and the Internet—are increasingly recognized as an important part of the social ecology of children and youth, and these influences have become more visible and volatile in recent decades. The influence of the media on the psychosocial development of children is profound. Thus, it is important for parents to discuss with their children about their exposure to media and to provide guidance on age-appropriate use of all media, including television, radio, music, video games and the Internet. A child born in the 1930s might have spent as much as several hours a week listening to the radio; reading comic books, newspapers, or magazines; or watching a film at a local theatre. Since television was first introduced in the 1950s, the number of hours young people spend interacting in some way with media, as well as the range and capabilities of the many devices and activities that could be considered media experiences, have increased to an extent far beyond the imagining of today’s grandparents when they were young. Children today use electronic media from two to five hours daily, and infants—even in utero—are regularly exposed to a variety of media The objectives of this statement are to explore the beneficial and harmful effects of media on children’s mental and physical health, and to identify how physicians can counsel patients and their families and promote the healthy use of the media in their communities. Media: Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. These are communication channels through which news, education, data, entertainment, or promotional messages are disseminated. Media includes very broadcasting and narrowcasting medium such as newspapers, TV, radio, magazines, billboards, direct mail, telephone, fax, and internet. Types of media: The four general types of media are * Print media * Electronic media Print media: Definition: Print media is a rather commonly used term referring to the medium that disseminates printed matter. In everyday life we refer to print media as the industry associated with the printing and mostly with the distribution of news through a network of media, such as newspapers and journals. People also refer to print media simply with the term â€Å"press;† it’s an intermediate communicative channel aiming at reaching a large number of people. History: The printing revolution started with Johann Gutenberg in the 15th century and became the base for the expanded role of the dissemination of news introducing the means that provide print media mass circulation. The physical presentation of most publications and print media in the 20th century has been very similar to those of the 18th and 19th centuries–printed on a large sheet of paper, and often folded to facilitate storing and carrying. Types: Print media include all printed forms of press: newspapers, newsletters, booklets, magazines and pamphlets as well as other printed publications such as books and printed literature. The vast majority of print media refers to the publications that sell advertising space to raise revenue. Most print media, with the exception of magazines and journals are local or national, while many magazines are international. Out-of-home media: Out-of-home media is also known as place-based media. This includes billboards, outdoor boards, transit posters, theatre and video ads, product placements in movies, aerial advertising, electronic kiosks, ads in elevators, banner displays on ATMs, sidewalk chalk messages, etc. Significance: Audiences learn and distinguish priorities from reading print media; it might be less obvious but the audiences committed to the press use it as a surrogate for their social entourage and the community. People adopt the press agenda of issues as their own. Different types of individuals become more focused on the same public issues, suggesting that the significance of print media is to draw people around the same particular public themes and issues. This role and function of print media has been important throughout the centuries and is likely to remain the same. Future: Towards the end of the 20th century, the sentence â€Å"press is dead† was found among many media panels around the world. In the 21st century, the development of Internet, electronic news and online publications have shown us that people resort to electronic media to gather information. However, reality indicates that although people read daily news online and check blogs and websites for information, they flock to the press stands when they want to hold news in their hands and want to read something they trust. Impact of print media on younger generations: The rapid growth of print media in almost all the major parts of the world was bound to create across-the-board changes in the life of people. Print media effects the youth both positively and negatively Followings are the positive effects of media: Language The first to benefit from the printed words is the language itself. Younger people are far from knowing the standard language of their land. The printing of books and letters in high number standardizes the languages and make them an effective tool of communication by setting certain meanings of words, phrases, symbols and signs. Knowledge of science and technology The newspapers and manuals proved a great success in highlighting the work of scientists and new ideas on technologies. Spreading the science ideas across the World, the print media worked as a catalyst for informing the youth as well as everyone about what’s going on around. Due to all this awareness, mostly younger people become enthusiastic to perform and help in the development of their homeland. Politics Print media plays a very important role in developing a sense of politics in youth. Gathering all the political news for print media such as newspapers, magazines etc. they become aware of their country’s political situation and about what’s best for their country. They understand who to keep and who to put away. In this way they become a key to their country’s success. Education The print media has been largely responsible for running educational campaign for ordinary people. Not only pieces of information or news are conveyed to readers, experts from almost all the major fields of life, medicine, education, environment, economists and religious scholars write in the print media. This is an enormous thing to be done by the media. Younger generations, after picking all this from print media, lean more towards education. So, print media helps in developing interest of education in youth. Bring world closer The media has been responsible to bring the world closer. It tells similarities in human living and the differences so that people intending to travel due to business, health or educational purposes know in advance about the new land. It tells interesting features, discoveries and historical heritage to urge people to visit each other’s lands and thus know each other better than before. In this way youth gets connected for education, health, business or just-for-fun purposes. In this way, the whole world excels better in every field. Promoting Literacy Print media such as newspapers and magazines can promote youth literacy. In rural communities in the developing world, for example, illiteracy rates may be high in the absence of any reading matter. In such cases, having any kind of readily available print media can be a great benefit. Sports and entertainment: Not that the media is always busy in serious and rather sober matters of education and politics, it has done a great deal of entertainment by reporting articles and information about music, sports and other recreational activities. Younger generation learning all about sports, become enthusiastic to work out and take active part in sports which makes healthy both physically and mentally. Followings are the negative effects of print media: Exploiting Wealth and Beauty: Unfortunately, print media can negatively affect youth. Magazines publish images of women who are abnormally tan, thin and blemish-free. Amid a wealth of such images, girls tend to believe they must look this â€Å"perfect† to be found attractive. Similarly, wealthy, muscular men are portrayed as the ideal in print media, which can emasculate financially struggling boys or men who don’t have â€Å"six-pack abs.† Publishers have set a standard for what â€Å"beauty† is and continue to send unrealistic messages about physical perfection. Promoting Unhealthy Lifestyles: The print media emphasis on wealth and beauty can lead to unhealthy behaviour. Fad diets, for example, may encourage people to lose weight too rapidly. And the status issues and consumerism encouraged by popular print media may encourage people to work longer hours, sacrificing sleep and exercise. And younger people are affected by all this the most as they are not very mature. Wrong Message: The negatives in society are highlighted with the purpose of awakening people about them. For example, the negative effects of addiction are portrayed through advertisements. But unfortunately sometimes, the message is misconstrued. It reaches the masses in the wrong way. What is shown with an intent to ‘spread a message’ ends up becoming a bombardment of the bad, the ugly. The bad is overinflated and the good goes unnoticed. Depiction of the bad has a negative impact on kids not mature enough to interpret what they are being shown. So they may indulge in negative activities. Electronic media: Introduction: In a world influenced by satellite and cyber-space technology, electronic media has a highly significant role to play in shaping the life and destiny of nations. The visual media, notably television, has a stupendous, impact upon moulding human minds and opinion. In the given scenario the electronic media has an onerous responsibility in addressing the socio-economic problems of societies and disseminating unbiased information. This responsibility can be effectively shouldered if the media treads the path of accuracy and objectivity in transmission of its programmes. Definition: Electronic media are media that use electronics or electromechanical energy for the end-user (audience) to access the content. Types: The primary electronic media sources familiar to the general public are better known as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Any equipment used in the electronic communication process e.g. desktop computer, game console, handheld device, television, radio, telephone, may also be considered electronic media. Electronic media can be subdivided into two main categories: Broadcast media: Broadcasting is the distribution of audio and video content to a dispersed audience via radio, television, or other, often digital transmission media. Receiving parties may include the general public or a relatively large subset of thereof. Broadcast media includes radio, television cable, satellite services and cinemas. Interactive media/Social media: Interactive media is two-way media that allows both companies and customers to send and receive messages between one another. This includes websites, mobile phones, telephone etc. Significance: Life is not a simple thing as it used to be in the past few centuries. People had less demands and less requirements in the past as compare to today. Today people know about their rights and they are also very well aware of their requirements and demands. The importance of education and science cannot also be denied. So far your question that what is the role of media in our life can be explained like this. Media is playing an important role in the systems of present life. People want to remain informed about everything and news, which is taking place anywhere in the world. The world has become a global village and this is because of media only. Now people living in different countries know everything about the people of other countries sitting at home with the help of media. Education has become very easy and understandable with the help of audio and video media because children understand things through them quite easily. The main advantage of media is current information, which is available round the clock and people remain informed about important news through radio, television and other sources. So we can say the role of media is very important in our life. Impact of electronic media on younger generations: The attentional demands of electronic media range from rapt (video games) to passive (much TV), but this is the first generation to directly interact with and alter the content on the screen and the conversation on the radio. Teenagers emotionally understand electronic media in ways that adults don’t — as a viral replicating cultural reality, instead of as a mere communicator of events. For example, portable cameras have helped to shift TV’s content from dramatic depiction’s to live theatre, extended (and often endlessly repeated and discussed) live coverage of such breaking events as wars, accidents, trials, sports, and talk-show arguments. What occurs anywhere is immediately available everywhere. Our world has truly become a gossipy global village, where everyone knows everyone else’s business. Here is how electronic media effects the youth negatively Blind Imitation: When you try to imitate your role models from the glamor industry, do you give a thought to whether you are doing right or wrong? It is often seen that young girls and boys imitate celebrities blindly. The impact of media is such that the wrong, the controversial, the bad is more talked about. Sometimes, little things are blown out of proportion thus changing the way they are perceived by the audience. Media highlights controversies and scandals in the lives of celebrities. The masses fall for this being-in-the-news and end up imitating celebrities without much thought. Those at a vulnerable age, especially children and teenagers are highly influenced by anything that is put before them in a jazzy way. At that age, they are attracted to anything that’s flashy and anything that can make news. Negativity: To some extent, media is responsible for generating negative feelings among those exposed to it. An early exposure to bold or violent films, books publishing adult content and news portraying ugly social practices has a deep impact on young minds. If children are bombarded with fight sequences, stunt work, sex and rape scenes, suicides and murders through books or movies, they are bound to leave a scar on these impressionable minds. And not just children, the unpleasant can impact even an adult’s mind. Adults may have the maturity to distinguish between the good and the bad, but bombarding only the bad can affect anyone at least at the subconscious level. Haven’t you had experiences of a bad dream after watching a violent movie? Or of imagining something scary happening to you after watching a horror film? Or a sudden fear gripping your mind after reading about a murder in your city? The reality should be depicted but not so gaudily that it’ll have a lasting impact on people’s minds. Health Problems: Media has negative effects on the physical and psychological well-being of society. People spending hours in front of a television or surfing the Internet experience eye problems. Lack of physical activity leads to obesity problems. Media influences public opinion and impacts the choices that people make. The media does play a role in portraying thin as beautiful and fat as ugly. It has led to a general opinion that size-zero is the in thing and fat and chubby are out. This makes the overweight feel out of place. They are ready to starve themselves to lose weight. This can and has led to increasing cases of anorexia. An inferiority complex and lowered confidence in people with not-so-perfect bodies can lead to eating disorders. In a survey done on fifth graders by the National Institute on Media and the Family, it was found that kids had become dissatisfied with their bodies after watching a video of a certain very popular artiste and a certain scene from a popular TV show (names omitted on purpose). Right or Wrong Dilemma: The media is so overwhelming that the masses end up believing everything it says/shows. Media sources are so many in number and all of them so convincingly make their point that it is hard to distinguish between right and wrong. The media is constantly bombarding us with information. How far do we go to check its authenticity? How deep do we dig to get to the root of something that’s making news? How critically do we judge the reality of reality shows and the truth behind true stories? We don’t think, we believe. We don’t judge, we get influenced. And that’s how impactive media is.